Industry Briefing News
India’s OTT market hits Rs 37,940 Cr in 2024; YouTube grabs 38% share
and how does it reflect the brand's evolution over the past decade?
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
Open can cut costs, allowing brads to invest more in accessing data: T Koshy
The festival’ saw over 5,000 submissions from filmmakers across the globe
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
Onakkoottayma 2024, Kerala’s premier Onam festival, will be held from September 13 to September 22 at Kanakakkunnu Palace, Thiruvananthapuram
The new cricket players for the league will be announced on September 15
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
The venture has been led by industry leaders Rohit Adya, Arvind Salunke, Amit Dogra, Proful Lall and Manish Shyam
The campaign was officially inaugurated on August 13th by the Chief Minister of Chhattisgarh, Vishnu Deo Sai
The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
The summit brought together over 300 delegates, including top government officials, policymakers, entrepreneurs, and business leaders, for a series of 14 insightful sessions
Vedanta’s alumina refinery in Lanjigarh has won first prize in the “Best Energy Efficient Designated Consumer” category at the CII National Energy Efficiency Circle Competition 2024
Siddhartth Injetti will handle script development for feature films and web series
VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner
This Independence Day, the ProDigi spectacle joined other iconic buildings and monuments across Mumbai bathed in the Tricolour
The drama is a collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache
The platform will redefine athletic performance monitoring & analytics
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
Both channels will air a series of content with the theme ‘India @100’
The platform has launched Tata Play Superhit Serials, a value-added services that brings back top shows of the 2000s
The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
The store launch in Sulur takes their total number of outlets across the country to 56
Deepika Jonnala has a decade of experience in the hospitality industry
Partnership engages 1.6 million women students across 8,200+ technical colleges
The #PublicSalutes campaign is an ode to the spirit of India's freedom fighters, delving into the lives of unsung heroes who etched their names in the accounts of history
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Juan Woodbury, North America Creative & Entertainment Lead, Ogilvy, New York named
This move will create additional jobs, besides providing flexibility and convenience to customers, the Retailers’ Association of India has said
The association with the consumer product intelligence platform is aimed at dispelling myths around mislabeled food products
The 133rd edition of the tournament is currently also being broadcast in neighbouring Afghanistan, Maldives, Pakistan, Bangladesh, Bhutan, and Nepal
‘Muzartdisco’ encourages artists with innovative tools and a worldwide reach
The platform, ‘LullabAI’, will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
The 'Iss Baar Drugs Ki Haar' films aim to encourage everyone to be a part of this vital movement to empower the youth and promote a healthier, drug-free future
The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
Laneige, a Korean skincare brand, has expanded its reach across India offline as well as online
According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
According to the channel, BARC data shows that Times Now had 34.3% viewership share in the Budget Week
The platform has been designed to address the unique needs and challenges faced by technology sales professionals in India
As per the channel, ABP Desam has over 160 crore impressions on YouTube and 40 crore video views on Facebook
The event was broadcast live across all iTV Network stations, including India News, NewsX, and regional channels
MICA Ahmedabad has introduced a course titled ‘Tech Tonic - Consumer Tech and Campaign Management’
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
At the India Today-Business Today Budget Round Table 2024, Ajay Seth, Secretary, DEA, was questioned about the rationale behind this move
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu
Origami Creative, is a boutique creative branding and marketing agency, that delivers holistic brand solutions across India, UAE and Canada for 23 years
The teaming is for a Kolkata Royal Tigers ad film featuring Sourav Ganguly
GCC was also named as the region that will host the first PWR World Series in March 2025
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
The campaign aimed to rekindle the love of physical reading and involved a series of engaging activities that brought together readers, celebrities, and authors
‘Cheeseitup.in’ is an innovative content destination to enhance cheese awareness in India
The show features a team of 24 reporters stationed across the country
In its Q2 2024 earnings call, Netflix announced that the series is Netflix India's biggest drama series to date with 15 million views
Apart from exclusive training, Cloud credits, and mentorship from industry titans, it is a great networking opportunity, shared Mandar Natekar, Co-Founder & CEO of Neural Garage
This strategic partnership is poised to revolutionize the content creation landscape.
The video highlights how the artisans genuinely enjoy doing what they do and love their craft, which is a part of their cultural legacy.
Business Today’s ‘Modinomics 3.0’ coverage to focus on Budget expectations
The summit is scheduled for July 12 at Galgotias University in Greater Noida
The boutique executive search company has onboarded industry veteran Rohit Adya as co-founder and director
The product is being launched as a companion app under the name Akash Go
The 'LogoJam' challenge runs between 8 and 19 July with a reward of Rs 50,000 for the winner
Ashwin Sheth Group has collaborated with chlorophyll for the rebranding
Dubai’s vibrant business ecosystem makes it an ideal location, the company said
Hosted in Macau, the marketing event brought together top marketing professionals and thought leaders from leading companies
The awards focused on celebrating stories behind India’s infrastructural advancements.
The app has announced the launch of #U1vibes, a campaign on its app and a contest for the release of the musician’s latest music video, "She’s a Killer"
The company has also announced Onam scheme for consumers, Naadengum Nidraghosham
MADDYS 2024 has received 1,015 entries from over 10 states and participation from 116 agencies and clients
Puthiya Thalaimurai TV’s win came in the Media & Entertainment, Promos - Non-Fiction category
The win includes 2 gold awards, 12 silver awards, and 23 bronze awards
The platform will provide insights to make decisions to plan, review, update and evaluate cinema ad campaigns
AEM Assets is used by brands to manage library of images, videos and other content
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
The brand has now unveiled its latest campaign ‘Meri Mitti, Mera Yakeen’
The three films have been directed by Gautham Vasudev Menon and conceptualized by DDB Mudra South
MADDYS has record entries this year with 1015 entries judged by 27 eminent diversified juries who had short-listed 424 entries
The B2B apparel sourcing and manufacturing startup had backing from new investors like Stride Ventures, Stride One, and Trifecta Capital, along with existing ones Lightspeed and Alteria Capital.
In the five years of operation, NP Digital India has extended its services across earned, owned, and paid media, offering SEO services, pay-per-click advertising, social media services
The new identity reflects the contemporary image that aligns with Sumadhura’s current growth
The elections for the executive committee are set to take place in September this year
The theme for this edition of the conclave was 'Sustainability Practices in Industry'
The interviews with Prime Minister Modi and Home Minister Amit Shah, in particular, garnered extensive attention
FanCode will hold exclusive TV and digital rights for more than 10 AFC competitions from 2024-2029
Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy
The agency secured a total of 12 metals, demonstrating its creative excellence
According to ABP LIVE, it registered 50 lakh concurrent users on June 4
The company is establishing an on-ground force dedicated to Product & Engineering
The latest edition seeks to synergise State-centric news and the developments in India’s capital, New Delhi
The awards honour the remarkable accomplishments and contributions of women in the entrepreneurial and corporate space across diverse domains
London International Awards (LIA) is a global leader in awarding creativity and new ideas in Advertising, Production, Design, Technology
Times Now and Times Now Navbharat have introduced two new state-of-the-art Studios, offering an immersive and interactive experience
According to the survey, LDF and NDA follow with 35% and 18% vote share
Radio Mango’s Fanfest is a monthly event designed to bring celebrities and fans closer together
Puthiya Thalaimurai is preparing for an exclusive broadcast on election day
In this special episode, a narrator experienced a persistent cough - a common consequence of smoking
Minmini will be organising an app-based digital event #MinminiAstro from 29 – 31 May, 2024
The evening will feature a line-up of performances by popular personalities in the Tamil entertainment industry
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